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Saturday, November 9 • 10:30 - 11:30
The Ethics of Sponsored Content

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Accepting "free" goods or services in exchange for blog posts raises certain ethical questions for bloggers. Do we owe more to the sponsor or to our readers? We would all likely answer that our readers come first. Or would we? We soften negative reviews, or don't write them at all. We write about the good, and leave out the bad. We minimize our negative experiences in order to make our sponsored reviews look impartial. In this session, we'll take a look at this ethical issue and its implications, and discuss how to address it.

avatar for Rachel Heller

Rachel Heller

Rachel's Ruminations
Rachel is a blogger and teacher-trainer living in Groningen, the Netherlands. Raised in the US and educated at Yale, she met her Dutch husband when she served in the Peace Corps in Malawi. With two grown kids, they have entered the “empty nest” phase of their lives, leaving more... Read More →

Saturday November 9, 2019 10:30 - 11:30 EET
Beta, Radisson Blu Hotel Elizabetes iela 55, Centra rajons, Rīga, LV-1010, Latvia