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Jamie-Lee Abtar

The Travel Marketer

One of TTG’s 30 under 30 Travel Leaders for 2016/17, Jamie-Lee Abtar is a travel marketer, brand builder and creative innovator. A regular speaker on topical travel issues, Jamie-Lee has a history of helping travel brands to build strong profitable relationships, conceptualising and executing innovative ideas to drive their business. With a proud Caribbean heritage and as a determined advocate for the Caribbean region, Jamie-Lee has spearheaded research into the Diaspora travel market in partnership with The Voice newspaper, challenging misconceptions about Afro/Caribbean travellers. Jamie-Lee’s extensive knowledge and passion for the Caribbean can be seen through her work as the Business Development Manager for the Caribbean Tourism Organisation–UK Chapter. The UK Chapter represents more than 70 travel related companies from across the travel industry, including national tourist offices, tour operators, travel agencies, hotels, representation companies, airlines, cruises and DMCs. Through this role, Jamie-Lee strives to develop greater awareness of the Caribbean and maximise marketing and PR opportunities for its members.