Jessica Zijlstra is the marketing and digital lead at ANITA MENDIRATTA & Associates, a London based global consultancy specialising in the sectors of Tourism and Development. Working directly with Anita Mendiratta, the Special Advisor of the Secretary General of the United Nations World Tourism Organization (UNWTO), Jessica’s expertise and background in digital marketing and tourism are an integral part of the firm. Jessica has become increasingly passionate about the value of the UN Sustainable Development Goals and is working on an ongoing project to bring the goals to life at an individual level so that we can all #MakeTravelMatter.